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The Global Franchise Leadership Collection |
Study Overview:
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With the objective of helping marketers gain competitive insight, the Global Franchise Leadership Collection from P\S\L Research is designed to provide a worldwide perspective of the companies and brands considered to be leaders of specific disease areas or "franchises". In each franchise report, two distinct, yet inter-related, perspectives of leadership in the pharmaceutical industry are examined:
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 | Corporate Leadership |
| Brand Leadership |
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| Through the use of NuEdge Technology, the Global Franchise Leadership Collection has the ability to span across both major markets, as well as emerging markets with unprecedented speed. Benchmark reports in each major franchise are currently being scheduled throughout the year. "Just in Time Updates" can be commissioned at any time during the year, providing the marketer with instant feedback, reflective of even the most recent shifts in the market.
The Global Franchise Leadership Collection goes beyond the scope of traditional methodologies to offer an unprecedented global view of international markets by harnessing the power of the Internet.
The franchises which are scheduled for the coming year include, but are not restricted to: |
| Allergies | Lipid Disorders |
| Alzheimer's Disease | Menopause |
| Angina | Migraine |
| Arthritis | Oncology |
| CHF | Ophthalmology |
| Contraceptives | Osteoporosis |
| Depression | Otitis Media |
| Dermatological Disorders | Schizophrenia |
| Diabetes | Stroke |
| GI Disorders | Urology |
| HIV/AIDS | |
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The Global Franchise Leadership Studies are currently being conducted with primary care physicians in eight major markets.
For a full brochure click here.
This page was last updated on May 26, 1999.
   
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All contents (c) 2000 P\S\L Consulting Group Inc. All rights reserved. |
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