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| | | ![]() FDA Rule Will Help Stop Pediatric Tobacco Addiction -- AHA BURLINGAME, Calif., Feb. 26, 1997 -- February 28th marks the first step in implementing the Food and Drug Administration (FDA)'s final rule governing children's access to tobacco products. The new rule will require retailers to check an official photographic ID of anyone wanting to purchase cigarettes who appears to be 27 years old or younger. The FDA rule seeks to limit youth access to tobacco, and future steps will reduce the appeal of cigarettes to youth by placing common-sense restrictions on the tobacco industry's advertising and marketing ploys. This rule was a result of years of effort by the FDA and hundreds of public health groups like the American Heart Association (AHA) to reduce the incidence of smoking in children. "Every year tobacco-related diseases like heart attacks claim more than 400,000 lives in this country alone," said Gordon L. Fung, MD, MPH, president of the AHA, California Affiliate. "Every one of those lives represents the loss of a family member, friend, co-worker or neighbor. As a practicing physician, I am painfully aware of the toll tobacco takes on too many Californian lives. As a parent, I am confident that the FDA rule will help to protect the next generation of Californians to be smoke-free." The tobacco industry is contesting FDA jurisdiction over regulating tobacco products in federal court, and claims that it does not target children to begin to smoke. In a press release, the AHA counters with figures which show that the tobacco industry spends $4-6 billion dollars each year to market and promote their tobacco products. In addition, the AHA’s statistics show 3,000 U.S. children beginning to smoke every day; one third of them will eventually die from heart and brain attack, the #1 cause of death in the U.S. “Teen smoking is on the rise and young people are smoking at younger and younger ages,” the press release states. “The average smoker today begins at the age of 13 and is already a daily smoker within a year and a half.” "The FDA regulations are a courageous and long-awaited response to the epidemic of underage smoking," said Fung. "This new rule is the first national public policy in history to stop tobacco companies from marketing their deadly products to children and young people."
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