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| |  FDA Approves Pepcid Complete (Calcium Carbonate, Magnesium Hydroxide) For Heartburn And Acid Indigestion FT. WASHINGTON, PA -- October 17, 2000 -- The U.S. Food and Drug Administration approved for marketing Pepcid® Complete (800 mg. calcium carbonate and 165 mg. magnesium hydroxide) a new way to treat heartburn and acid indigestion for the approximate 100 million consumers who suffer from these problems. Pepcid Complete is the first and only non-prescription, combination heartburn tablet developed specifically to safely and effectively stop acid indigestion fast and deliver long-lasting relief in a single tablet. Pepcid Complete marks the most important advance in the non-prescription heartburn remedy category since 1995, when Pepcid AC became the first acid reducer (technically known as an H2 antagonist) to be available over-the- counter. Pepcid Complete's patented dual-action formula combines two medicines to relieve heartburn in two ways. The Pepcid Complete formula consists of a fast-acting chewable antacid (800 mg. calcium carbonate and 165 mg. magnesium hydroxide) that starts to neutralize acid on contact, and the acid-controlling power of Pepcid AC (10 mg. famotidine) to prevent the production of excess acid at the source while continuing to control acid for up to 12 hours. "Pepcid Complete is the culmination of a five-year clinical development program to identify a heartburn compound that works fast and keeps symptoms from coming back," said Scott Korn, M.D., F.A.C.P., Senior Director Worldwide OTC Development, Johnson & Johnson-Merck Consumer Pharmaceuticals Company. "Until now, sufferers have had to manage a variety of medicines to relieve their symptoms, choosing speed or duration of relief." Research shows that many of the 100 million Americans suffering from heartburn use more than one product to get relief. "Now there's no trade off. With Pepcid Complete, consumers have the best of both worlds -- rapid and long lasting relief in one single tablet," continued Dr. Korn. "Antacids alone only neutralize stomach acid temporarily and acid controllers can take a while to start working," explains Michael Wolfe, M.D., Chief of the Gastroenterology Section at Boston University Medical Center, Boston Medical Center and Boston University School of Medicine. "Nothing is faster at controlling acid than Pepcid Complete. In addition, no other heartburn remedy has more strength to keep heartburn and acid indigestion from coming back."
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